Saturday 17 June 2006 at 14h00
Clermont-Ferrand
Michelin Guides
Everything you ever wanted to know about the true value of Michelin Guides...
This specialty is above all an extraordinary story with international resonance—a quarter-century of auctions centered on collections of Red Guides and Michelin objects by the Clermont-Ferrand Auction House.
In the spotlight, the extremely rare 1900 edition: in July 2000, the three-Michelin-starred chef Pierre Troisgros won it for €5,335. This true collector’s Grail reached €28,000 in 2022!
The first edition of the Michelin Red Guide was not the only one to ignite auctions: the 1901 to 1907 vintages, the luxurious 1902 edition, and the first editions of the Belgian, Swiss, German, and Spanish Guides have all achieved strong prices, with auctions reaching four- and even five-digit sums.
Records were also set with 1939 editions, reissued by the U.S. Army to accompany soldiers, with city maps, who landed in Normandy in June 1944 to liberate France… Or the extremely rare 1904 "large margins" Red Guide, sold for €33,000 in 2021 and €47,000 the following year!
Michelin also includes thousands of advertising objects:
Lithographic posters, enamel signs, cardboard packaging, garage air pumps, radiator mascots… since the 1900s, Bibendum, voted "Logo of the Century," continues to generate excitement through thousands of advertising representations. The brand’s collectors—around 3,000 enthusiasts across Europe, the USA, Australia, Japan, and China—have been regularly gathering since 2000 around auctions of Guides and Michelin objects organized by the Clermont-Ferrand Auction House.
Do not hesitate to contact us for an appraisal request: accueil@hdvclermont.com
This specialty is above all an extraordinary story with international resonance—a quarter-century of auctions centered on collections of Red Guides and Michelin objects by the Clermont-Ferrand Auction House.
In the spotlight, the extremely rare 1900 edition: in July 2000, the three-Michelin-starred chef Pierre Troisgros won it for €5,335. This true collector’s Grail reached €28,000 in 2022!
The first edition of the Michelin Red Guide was not the only one to ignite auctions: the 1901 to 1907 vintages, the luxurious 1902 edition, and the first editions of the Belgian, Swiss, German, and Spanish Guides have all achieved strong prices, with auctions reaching four- and even five-digit sums.
Records were also set with 1939 editions, reissued by the U.S. Army to accompany soldiers, with city maps, who landed in Normandy in June 1944 to liberate France… Or the extremely rare 1904 "large margins" Red Guide, sold for €33,000 in 2021 and €47,000 the following year!
Michelin also includes thousands of advertising objects:
Lithographic posters, enamel signs, cardboard packaging, garage air pumps, radiator mascots… since the 1900s, Bibendum, voted "Logo of the Century," continues to generate excitement through thousands of advertising representations. The brand’s collectors—around 3,000 enthusiasts across Europe, the USA, Australia, Japan, and China—have been regularly gathering since 2000 around auctions of Guides and Michelin objects organized by the Clermont-Ferrand Auction House.
Do not hesitate to contact us for an appraisal request: accueil@hdvclermont.com